The audience of this magazine are more likely to listen to a Rock/Alternative Genre of music as it contains pictures of and articles about artists who create that type of music, such as Jake Bugg and The Killers. They are also more likely to be a younger audience as the magazine is cheaper than some other music magazines at only £2.40, however it is still not cheap enough for a teenager as £2.40 per magazine is rather expensive. this gives the idea that the magazine is aimed at young adults and middle aged people who enjoy music from the Rock/Alternative Genre.
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