Music magazine location analysis

The music magazines in this store were not placed in a designated spot on the magazine stand, and were found among the gossip magazines, such as 'Take a break' and 'Cosmopolitan' or the children's magazines instead of around other music magazines. This can show that the music magazines are not in demand as much in this shop as it may not be aimed at the type of young audience who would buy the magazine. However, the lack of music magazines could also be due to a high demand of them in this store as it was mid-week and they may have been sold out. Also due to the magazines being in random places the magazines do not stand out and may not sell as well as they ought to, this is because there is not a designated place for them so people who buy them do not know where to look for them. Also, as the magazines were among magazines that are aimed at an older female audience, music magazines that are aimed at young adults will not be of interest to them, therefore they will not sell as well as they would if they were in a designated area for just music magazines. Also if you were to find a 'Kerrang' magazine among the pop culture, teenage girl aimed magazines it would not be aimed at the right audience and would not sell very successfully compared to if they were placed somewhere separately. However there is also a visible graduated raise in the magazines so that the name at the top of the magazine is always visible, even if there are other magazines in front of it, this means that you can see the name of every magazine and can easily find the magazine you are looking for.