This magazine is aimed at a young teenage girls, this can be seen by the use of the pink which is seen as a young and feminine colour, it also shows artists, such as Union J and One Direction, and celebrities, such as Tom Daley, who are more favoured by teenage girls. They also have fashion which is not overly expensive which appeals to their young audience who may not be earning money and cannot afford expensive clothing, it also talks about problems mostly faced by young girls such as bullying and weight issues.
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